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I had the fortune to join over 1,900 innovators from 90 nations at the World Economic Forum's Annual Meeting in Tianjin, China, to discuss how innovation can improve the state of the world. last month Throughout countless private assemblies, workshops, panels and social gatherings, we examined the way to deal with climate change, how to put money into dozens of other pressing matters, and public infrastructure to better regulate financial services. In addressing these problems, everyone -- independent of discipline or nationality - brought to the table our most prized asset: the amazing Human Brain. During captivating and exciting sessions we investigated the new frontiers in neuroscience. A notable focus was around emerging neurotechnologies, like those enabled by the White House BRAIN Initiative, can help discover and record brain activity in unprecedented detail and, thus, revolutionize our understanding of the mind as well as the brain. In parallel, high ranking government officials and wellness experts convened to brainstorm about how to "optimize healthy life years." The conversation revolved around physical well-being and promoting positive lifestyles, but was largely quiet on the subjects of emotional or cognitive health. The brain, that crucial advantage everyone needs to learn, problem-solve and make great-choices, along with the related cognitive neurosciences where much progress has occurred during the last two decades, are still largely absent from the well-being agenda. What if existing brain research and non-invasive neurotechnologies could be employed to improve public health and wellbeing? How can we begin building better bridges from existing science and the technologies towards tackling wards real-world health challenges we're facing? Great news is that the transformation is already underway, albeit beneath the radar. Individuals and associations globally are anticipated to spend over $1.3 billion in 2014 in internet-based, mobile and biometrics-based solutions to evaluate and enhance brain function. Increase fueled by appearing cellular, is poised to continue and non-invasive neurotechnologies, and by consumer and patient demands for self-driven, proactive brain care. For example, 83% of surveyed early-adopters agree that "grownups of ages should take charge in their own brain fitness, without waiting for their physicians to tell them to" and "would personally take a brief appraisal every year as an annual mental checkup." These are 10 priorities to consider, if we should boost well-being & wellness based to the latest neuroscience and noninvasive neurotechnology: 1. Start up Thync just raised $13 million to market transcranial stimulation in 2015, helping users "alter their frame of mind." That is not a medical claim per se...but does the technology have to be controlled as a medical device? 2.Invest more research dollars to fine-tune brain stimulation methods, including transcranial magnetic stimulation, to empower truly personalized medicine. 3. Adopt big data research models, including the newly-announced UCSF Brain Health Registry, to leapfrog the existing modest clinical trial model and move us closer towards producing personalized, integrated brain care. 4. This is what the Research Domain Standards framework, set forth by the National Institute of Mental Health, is starting to do. 5. Coopt pervading activities, for example playing videogames...but in a sense that ensures they have a beneficial effect, such as with cognitive training games created specifically to prolong cognitive vitality as we age 6.Monitor the negative cognitive and psychological side-effects from many different medical interventions, to ensure unintentional effects from your cure aren't more afflictive than the treated person's original state. 7.And, last but certainly not least, promote physical exercise and bilingual instruction in our schools, and reduce dropout rates. Improving and enriching our schools is probably the most effective social intervention (and the original non invasive neurotechnology) to build lifelong brain reserve, как да отслабна в корема and postponement problems brought by cognitive aging and dementia. Existing bridges reinforce -- and build needed new ones -- to improve our collective health and well-being. Initiatives such as for example those above are a significant start to view and treat the human brain as an advantage to invest in across the whole human lifespan, and to truly optimize years of practical, healthy and purposeful living.